SchemeSync RE is built around a simple idea: every buyer is different, so every property should be evaluated against their actual priorities — not someone else's idea of what matters. Here's how that plays out across the product.
Listing Lab is the part of SchemeSync RE built for the seller side. It exists to answer one question with evidence instead of opinion: what should this house be priced at, and who is actually waiting for it?
The agent enters the home as a private draft and tunes the price while live demand from the buyer book responds. Comparables tell you what sold. Demand tells you who is waiting right now. Both are on the screen at the moment the number gets decided.
A Listing Lab home is a draft visible only to the agent who created it. It doesn't surface to buyers, doesn't appear on any match board, and doesn't score against anyone's criteria until it's activated. That means you can prepare a full listing appointment for a seller who hasn't committed to anything — and if they don't sign, nothing was ever exposed.
The demand you're showing isn't a market statistic. It's the buyers in your brokerage's book, scored against this home at this price using their own weighted criteria. When a seller asks who would want this house, the answer is drawn from people who are actively looking right now.
Demand is charted across a range of price points rather than reported as a single number at a single price. The seller who wants to try their optimistic number can see what happens to interest at that number — and what happens twenty thousand below it — without anyone having to argue about it.
Comparable active listings sit alongside the demand curve. Comps establish what the market has done; demand establishes who is in it today. Sellers tend to trust the comps and be persuaded by the demand, which is exactly the right order.
Activation converts the draft into a live listing in SchemeSync. The buyers who showed up as demand in the workshop are the buyers it starts matching against — no re-entry, no second version of the same house, no gap between the appointment and the work.
When you import seller records and a row carries an address, SchemeSync RE creates the Listing Lab draft for you. A brokerage that imports its seller list arrives with the workshop already set up for every one of them.
Buyers define their own weighted priorities via sliders. Budget. Beds. Baths. Square footage. Lot size. Commute. Schools. Sub-criteria roll up into parent categories — parents must sum to 100%, sub-criteria are weighted relative within their parent. Every adjustment auto-saves and triggers a rescore.
How important each criterion is to you is invisible to everyone else on the platform — including the agent you're working with, and including their broker. Agents and brokers decide which criteria exist and what the targets are; they do not see the weight you put on any of them. The reason is simple: a buyer who suspects their agent is reading their weights will not answer honestly, and a dishonest weighting produces a useless match board.
Some buyers would rather work through their priorities with their agent, and that's a legitimate way to use the product. Delegation is how: you grant access from your own login, and you revoke it from your own login. Every change is logged. Nobody can grant it on your behalf, and nobody can quietly keep it after you've taken it back.
Weighted criteria run down to the lifestyle level — a pool, waterfront, a gated community, whether pets are allowed, single-story living, the schools, and more. Each one carries the weight you gave it. And when a listing simply doesn't say whether it has something, that silence is treated as unknown rather than as a no, so a good house never gets buried by an incomplete listing sheet.
The first thing a buyer sees when they log in: their top five highest-scoring properties with fit percentages, tier badges, and a one-tap path into full details. Built to answer "what should I look at next?" without the back-and-forth.
The buyer's version of the agent view. All available properties ordered by fit score with tier badges. Budget color coding — green for in-range, yellow for stretch, red for over. One click to the full evaluation.
Auto-scoring handles the baseline. But a buyer walks through a house and feels things the algorithm can't capture. Any criterion can be overridden with a slider. Overrides turn green so it's clear which scores came from the buyer. Reset to auto-grade with one click.
Buyers write free-form notes on any property. "The kitchen is dated but it's big." "Next door neighbor has a barking dog." Those notes feed into the AI report so it speaks to what the buyer actually experienced, not just the data on the listing.
One-click report generation per property. The AI incorporates their criteria, their grade overrides, their notes, and comparisons to other properties in their match board. Styled display, print-ready formatting. Professional enough to bring to a family decision.
Create buyers with full urgency fields: timeline to purchase, pre-approval status, motivation level. Give them login access or keep the account under your control. Search, filter, and sort across everyone in your book.
A three-tab interface. "My Properties" shows everything you're tracking. "Import from MLS" searches available MLS listing data and imports with auto-scoring in one click. "Manual Entry" lets you add off-MLS opportunities, pocket listings, or just-listed homes before they're widely available.
The agent's ranking view. Properties ordered by weighted buyer readiness across four urgency factors: timeline, pre-approval, budget alignment, motivation. Move the sliders to reprioritize. Demand bars show buyer activity. Tier badges color-code status at a glance.
Select any buyer from a dropdown and see their full ranked match board exactly as they see it. Useful for prep before a call: "Here's where your top three are tonight, let me tell you why."
Each property generates an evaluation record per buyer — category scores, strengths and concerns, the full AI report, the buyer's client notes (read-only for agents). Everything you need to walk into a conversation prepared.
Agents can view buyer data but can't edit buyer criteria, can't manually grade properties, can't modify overrides, and can't see how heavily a buyer weighted anything. Agents and brokers manage which criteria exist and what the targets are; buyers own the importance ratings. The division keeps conversations honest and the data trustworthy.
CSV import with smart column mapping — the system reads your spreadsheet's headers and proposes the mapping rather than making you conform to a template. Build a mapping once and it can be shared across the office and applied automatically next time, so the second agent to import doesn't repeat the first agent's work. Partial success is handled honestly: valid rows import, problem rows come back reported, and one bad cell doesn't reject the whole file. Seller records link to a buyer record when the same person is doing both, and a seller row carrying an address auto-creates a Listing Lab draft.
Imports and new inventory score in the background, with visible progress while it runs. You aren't locked out of the app and you aren't left wondering whether a large batch actually finished. The architecture is built to absorb a live MLS feed at that volume.
A chat interface that answers from your own book — buyers, properties, and evaluations. Ask which buyers haven't been shown anything in three weeks, or which listings nobody has scored well against. Plain language in, an answer grounded in your data out. No report to run, no filter to build.
An AI-generated plan built from your own pipeline of buyers and listings: what moved, what's gone quiet, who is closest to a decision, and where the next hour is best spent. Brokers get their own version across the team.
Client-facing collateral and internal analysis, generated from the buyers, listings, and evaluations already in the system — not templates you fill in yourself.
Each report draws on the listing data, the buyer's criteria and notes, and the evaluations the system has already produced. That's what makes them worth generating rather than assembling by hand — and it's why they stay current when the underlying data changes.
Every agent, buyer, property, and evaluation belongs to a brokerage. Data never leaks across firms. When you add an agent, their existing buyers and properties roll up to your visibility. When an agent leaves, their data stays with the brokerage.
Brokers manage user accounts within their firm. Create agent accounts, reset passwords, deactivate departed agents. Standard brokerage administration, without the phone call to IT.
Brokerage Admin sits alongside Broker, Agent, and Buyer — for the office manager or operations lead who handles user accounts and office setup but doesn't carry a book of business. Full administrative access to the firm's setup, without the agent-side tooling they'd never open.
Agents and brokers build the criteria list from a catalog of scorable attributes and set the targets — which means the brokerage controls what the platform evaluates and can keep it consistent across the office. What stays out of your hands, deliberately, is how heavily any individual buyer weights those criteria.
Column mapping templates built by one agent can be shared across the brokerage and applied automatically on the next import. For a firm onboarding several agents' books at once, that's the difference between one mapping job and a dozen.
Brokers see the same navigation agents see — Home, Buyers, Properties, Master Board, Match Board — but scoped across the entire brokerage, not one agent's book. See which properties your firm is touching, which buyers are closest to close.
SchemeSync RE is deployed as an association's own branded platform. Member brokerages onboard underneath it with board approval, the agents inside those firms get the working product, and every buyer gets their own login.
The deployment belongs to the association and carries its branding throughout, so member firms experience it as a service the association provides rather than a third-party tool they were pointed at.
Member firms register themselves and land in an approval queue. The board decides who gets in. No provisioning tickets, no manual account creation, and no member firm waiting three days to start because someone was out of the office. Firms sit underneath the association's platform — they don't run one of their own.
User accounts are administered at the association level, so the association can see what's set up across the whole membership rather than chasing each member firm separately. Adding a member brokerage, adding its agents, and keeping the roster current all happen in one place. Within each firm, Brokerage Admins handle that firm's own accounts and office setup.
Agents at an approved member brokerage get the full product — match boards, Listing Lab, the five-report suite, SchemeSync AI chat, and the AI Daily Action Plan. The association provides the platform; the agents do the work on it.
Buyer access isn't an add-on — every buyer gets their own login. That's what makes the private-criteria model work at all: a buyer needs somewhere to set their own weightings, somewhere only they can see, and somewhere to grant or revoke delegation from.
Agents who work both residential and commercial use a single login across SchemeSync RE and SchemeSync CRE. One account, one onboarding, no separate credentials to manage. See SchemeSync CRE →
Listing Lab for the seller side, private buyer priorities for the buy side, lifestyle-grade matching in between, and reports generated from the book you already have.