Real estate has always been one of the most important decisions a person makes — and one of the least supported by real data. Buyers rely on MLS filters and their agent's judgment. Agents rely on memory and instinct. The technology that exists mostly helps brokers sell themselves. Almost none of it actually helps the buyer decide.
We built SchemeSync RE to change that.
The standard agent workflow hasn't meaningfully changed in twenty years. A buyer shares vague priorities. The agent filters the MLS by beds, baths, and price. A list of ten or twenty listings gets forwarded in an email. The buyer looks through them, picks a few to see, and most of them turn out to be wrong — not because the buyer was unclear, but because the tools don't capture what actually matters to them.
Meanwhile, the data that would let us match buyers to homes with precision is sitting right there — on the listings, in the buyer's priorities, in their notes after a tour. It just hasn't been connected.
SchemeSync RE connects it. A weighted scoring model per buyer. An AI-generated evaluation per property. A ranked match board that answers "which house should I show them first?" before the agent even opens MLS. The result is fewer wasted showings, more informed buyer conversations, and a closing rate that reflects how well the agent actually matched the buyer to the home.
Two decisions shaped the product more than any others. The first is that a buyer's priorities belong to the buyer. Agents and brokers decide which criteria exist; how heavily a buyer weights them is invisible to everyone else, including their own agent, unless the buyer delegates it — from their own login, revocably, with every change logged. That isn't a privacy feature bolted on afterward. It's the only way to get an honest answer. A buyer who suspects their weightings are being read will give you the answer they think they're supposed to give, and a match board built on that is worse than no match board.
The second is that the same evidence should work for sellers. Listing Lab turns the listing appointment into a workshop: the agent enters the home as a private draft, invisible to buyers, and tunes the price while live demand from the brokerage's own buyer book responds across price points, with comparable actives alongside. Comparables tell a seller what sold. Demand tells them who is waiting right now, at their number. When the seller signs, activation makes the draft live — the work that won the listing becomes the record that works it.
SchemeSync RE is built by AiDA Advisory LLC — a technology company specializing in AI-powered evaluation and decision systems.
AiDA Advisory LLC operates across multiple product lines under the SchemeSync brand — SchemeSync RE for residential real estate, SchemeSync CRE for commercial, SchemeSync Cheer for competitive cheerleading programs, SchemeSync HS for high school athletics, and emerging products in analytics and compliance. Every product shares the same underlying engineering approach: real data, weighted models, AI analysis grounded in fact. RE and CRE share a single login, so an agent working both sides of the market works from one account.
Four roles, four boundaries. Buyers control their own priorities — and their importance ratings stay private even from the agent working with them, unless the buyer chooses to delegate. Agents and brokers decide which criteria exist, but can't override what a buyer chose. Brokerage Admins run the administrative side of the firm without touching a book of business. Brokers manage the firm but don't interfere with the daily work. The product respects those boundaries because the work demands them.
The AI report for a property only speaks to what's in the listing, the buyer's criteria, and the buyer's notes. If a feature isn't in the data, it isn't in the report. Honest analysis beats confident nonsense every time.
Every fit score decomposes into category weights, sub-criterion grades, and specific data points. Buyers can trace a tier classification back to the math that produced it. No black box. No surprise rankings.
SchemeSync RE gives agents better tools for the conversations they're already having with their buyers. It doesn't automate the relationship or pretend to be the agent. The agent stays central. The product just makes every meeting more informed.
Honest weightings, evidence a seller can see, and boundaries between roles that the work actually demands.
Explore the Features →